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The landscape for technology services is evolving, more rapidly than ever before. External environmental factors, including the COVID crisis, have accelerated the evolution of enterprise technology requirements and, in turn, transformed demand for innovative and differentiated solutions from service providers.

Communications service providers face a highly competitive market, with new digitally disruptive and emergent companies, thin-margined pricing strategies, and exponentially exploding user demand and expectations.

The need to differentiate – new roles for service providers in the enterprise connectivity market

Now, more than ever, service providers need to stand out and offer unique differentiated solutions to remain relevant. And that needs to be through a best-in-class multi-vendor, multi-solution suite of services – that provide communication and collaboration services. The UCaaS landscape is the ideal playground for the savvy enterprise-focused service provider.

It’s time we go beyond traditional operating models; to shift roles from simple Connectivity Providers to Service Enablers and Service Creators. Out to 2030, there is up to USD 700 billion in B2B value at play in these new role markets, and that’s just across 5G opportunities alone.

This new way of doing business allows service providers to think like cloud providers and productise critical, emergent communications services on their networks. And, like cloud providers, these services need to be enabled to customers with a click, and provide a self-service interface.

Could customer experience be a critical product offering win?

Qualtrics ROI of Customer Experience 2020 report showed that 94% of customers would purchase more from a company with very good customer experience (CX), as well as recommend them to others, resulting in increased revenue and reputation building. As a service provider, being able to offer enterprise customers a CX product that’s ready to go, no matter their communications infrastructure is a clear, easy win.

A principal strategy: adding embedded Conversational Intelligence as a Service to the list of products available for businesses, yes, switched on with a click. It’s customer experience, reimagined with the power of data – by Dubber.

Learn more about how new productization is key to service providers winning in a crowded market where margins are slim. Download the Cavell Group whitepaper, commissioned by Dubber, “Service provider differentiation through customer experience.”

A wealth of data is locked in the conversations your business is having with customers. Conversational intelligence is the key to unlocking that wealth so you can differentiate your business in the market, boost revenue and retain customers.

Chances are, you already listen to your customers.

You do if you use call recording for compliance or training purposes.

That means you are capturing valuable insights into business performance.

Listening to what customers say is the best way to understand what they want. Pay close attention and you will know what they think and how they might respond to offers. You will understand them better.

It’s important to hear both the words and the music in a conversation. That is, the tone, the hesitations and other non-word clues.

Do that and you’ll pick up crucial insights you won’t find in other forms of communication.

Until now this has been hard to do.

Face-to-face listening is hard to scale. Team members dealing with incoming calls tend to focus on specifics. That’s how they are trained and it is how they are rewarded.

Any intelligence gathering done the manual way is, at best, secondary.

Now, thanks to Dubber cloud-based call recording, you can listen and understand what your customers are saying. Cloud based recording means you can capture every spoken word. You can collect both the words and the music of business conversations at scale.

There’s something certain about an audio recording of a conversation. Other records, either a written note or a reported conversation are only hearsay. They can’t be substantiated. In a strict legal sense they are little more than rumour. There’s always a degree of uncertainty. With an audio recording, or a written transcript of an audio recording you are dealing with verifiable information.

What’s more, when you capture a conversation by making notes, you are not listening closely enough to what is being said. Your brain is in a translating, transcribing mode. It’s controlling your pen or your figures on a keyboard.

When everything is recorded in the background you can focus on listening.

Better still, the technology means you can automate the listening.

AI, sentiment analysis and other techniques can pay close attention to every moment of every conversation.

Say there’s a barely audible wince when your team member mentions price to the customer. Or a gasp when new product features are described. They are powerful signals that team members might overlook — the software doesn’t miss a beat.

It means for the first time you can know what customers actually think.

You can better understand customers and their needs.

This gives you the power to differentiate your business.

You’ll get better customer satisfaction.

AI tools can warn that a customer is thinking of going elsewhere. You’ll have time to move in early to avoid losing their business.

None of this requires dramatic change to your business process. It uses tools you have at your disposal.

Now is the time to act.

Gartner says by 2025 companies will record three quarters of business conversations.

Voice is the most common communications channel between a business and its customers. Around four out of five customer interactions are voice conversations.

Once you are recording all your calls, it’s a short step to mining them for customer intelligence.

The best way to do this is with cloud call recording. In the past companies installed on premise call recording systems. They linked them to centralised call centres.

That’s useful, but centralised call centres only capture half of all customer conversations. Many businesses have found accessing and mining calls from legacy systems difficult and slow.

These days the interactions that matter take place elsewhere. Remote work teams and mobile employees mean people can take calls anywhere.

That’s why capturing voice data at the network level is vital. A cloud call recording system with instant easy access to conversations like Dubber does this for you.

We’re cloud-native – proudly always have been. Back in 2011, at a time when cloud services were more conceptual than reality over here in Australia, Dubber realised the massive potential of making our product a cloud-native offering.

Partnering with AWS in their first Australian regional offering almost 10 years ago was a no brainer for us – and continues to be a valued and foundational partnership, as AWS goes from strength to strength as the world’s largest cloud services provider.

James Slaney, our Co-Founder and COO, sat down with Aley Hammer from AWS to talk about Dubber’s success on AWS to date.

Watch as James unwraps the power of Voice AI for businesses worldwide, how service providers are leveraging Dubber to create more value for customers on their networks, and how our centralised data services platform on AWS is available at the click of a button.

Thanks to AWS and the power of cloud, we can offer unlimited scale and always-on availability that modern enterprises have come to rely on.

For those with a different enterprise architecture mandate, we’re also ready for your data storage and processing requirements on Azure, GCP, data centres, internal enterprise or hybrid environments – so ask us if you had something a little different in mind.

Learn how service providers can increase revenue, retention and differentiation through customer experience. Exclusive insights from Cavell Group.

Learn more about:

• Why customer experience is a critical driver
• How Unified Conversational Recording can drive revenue, retention and differentiation
• What matters most in transforming competitiveness

Whether you’re on Webex Meetings, Calling, Unified Communications Manager Cloud, CUCM, HCS, or BroadWorks, you want to ensure your business conversations meet compliance requirements.

Read our guide to Compliant Conversational Recording for Cisco to learn about how to:

• Use Unified Conversational Recording (UCR) to meet all compliance mandates
• Reveal insights from voice recordings
• Drive down compliance costs across the organisation
• Use UCR effectively on Cisco

Download our guide to Compliant Conversational Recording on Cisco to find out how to meet compliance imperatives across all your Cisco communications services, with our affordable, easy to manage, and cloud-based solution.

Capture more than an mp3, video, or flat transcript – unlock the power of Conversational Intelligence with Dubber AI.

Conversational Intelligence: beyond basic recording and transcription to an enriched data-set of words, speakers, emotions, languages, and themes. With these meaning-enriched data sets, users can create and trigger real-time automated actions and workflows.

Download our Dubber AI whitepaper to find out:

• How to unlock comms channel data silos with Unified Conversational Recording
• How we embed Dubber AI into every conversation; to hit compliance mandates, plus fuel revenue, people, and customer intelligence
• What’s under the hood in Dubber AI & the Voice Intelligence Cloud
• Use cases & best practices for Dubber AI-enhanced conversational analysis & actions – improve customer experience, boost employee performance, heighten fraud detection, and more

Capture conversations, enrich with AI for the full picture, surface dataset insights in real-time, and create trigger-based actions on conversations as they happen.

Here’s how Dubber AI does it.

Are your Zoom conversations compliant?

Don’t get lost in the midst of manually trawling through your team’s conversations making sure they’re adhering to compliance regulations – keep a scalable system of record with Dubber.

With today’s compliance challenges, can you really afford to turn a blind eye to the risks of non-compliance in your business?
Read our guide on a more in-depth look into how we’re prioritising surveillance with Zoom conversations:

• Solving compliance problems with Unified Conversational Recording (UCR)
• Why small and large businesses are recording their Zoom conversations
• Legacy Call Recording Vs Unified Conversational Recording
• 15 Conversational Recording imperatives

Download the guide now to help your business enhance sales performances, drive operational efficiency, improve customer service, and help reduce costs significantly- all compliantly.

The Australian Refrigeration Council turned to Dubber for better staff training, to monitor the quality of contact centre calls and collect the evidence it needs to deal with abusive calls.

The ARC operates a call centre where employees help tradespeople and other specialists apply for new licences and renew existing licences. It’s the main point of contact for the organisation.

IT operations manager Andrew Growcott says at first the ARC deployed Dubber call recording in the Melbourne-based call centre. There’s a team of about 18 staff who handle around 1100 calls each week. They wanted recordings to track the quality of customer interactions and also to help deal with abusive calls when they happened.

Why ARC Chose Dubber

Andrew says ARC found Dubber when searching online for call recording systems. He liked the fact that Dubber is an Australian-based business and that the service is available from Telstra and runs on their calling system, Telstra TIPT. He says it was easy to deploy and get started.

Before it used Dubber, managers were able to listen in on calls for training purposes. If an abusive call came in, they might jump on the line, but often by the time the manager was involved, the caller had calmed down so the conversation was missed. There was no recording or transcription.

Staff training

Team leaders review calls for staff training purposes. If someone reports an issue, they’ll focus on that call, otherwise they pick calls to review at random. The team leaders will sit with staff members and help train them on how they can handle calls better and how to answer certain questions.

“It helps us identify who is lacking knowledge in certain areas and needs more training”, Andrew says.

Visibility during COVID lockdown

In normal times they all work in the main building, however during lockdown the people worked from home. Dubber, which works in the cloud and records at the carrier network level, was able to go on recording all incoming calls as normal. That’s not something on-premise recording systems are able to do. This meant team leaders still had access to every call without interruption.

Dealing with abusive calls

Sometimes the call centre receives abusive calls from customers that might be unhappy with the cost or frustration with the licence process.

Team leaders use Dubber to review the calls and either coach staff in how to better handle difficult customers or so the manager can follow up with the customer.

Expanded use

Since first deploying Dubber, the ARC has expanded its use and recording now covers almost everyone in the business.

Andrew says: “We looked at how well recording went in the call centre and decided to expand the recording to everyone in the business. If managers get abusive calls forwarded to them we can now track that whole interaction. Letting everyone record means we can now review the calls and decide how to deal with them.”

Like to Learn More?

Data is what runs an enterprise. If you don’t believe it, just take a look at your business financials. But we’ve come a long way from just analysing revenue and spend. There’s now the opportunity – and business imperative – to look at all business data. And what greater goldmine of information than the conversations within your business, with your partners, with your customers, and with the public?

“Data Masters enjoy 22% higher profitability, 70% higher revenue per employee, and 245% higher fixed asset turnover over their peers”
– Data Mastery, Capgemini.

Turning conversations into meaningful business data is the first hurdle. Leveraging that data is the next. Here are the common challenges faced by enterprises in harnessing the power of conversational data sets.

Challenge: Legacy technologies have fragmented datasets 

“80% of data producers and consumers regularly have data quality issues.”
– The State of Data Quality in 2021, Datafold.

Data is locked in legacy systems and often incomplete

Organisations have been using legacy, on-site and even manual technologies to record, store, transcribe and annotate voice conversations. With these solutions, archives may be limited and the data itself limited (e.g. only sound files stored, manual and incomplete data tags).

Data is usually fragmented across multiple channels/systems

Legacy systems generally only capture one channel at a time, which is no longer useful when considering that we now operate across call centres, Zoom, mobile, and more. There may be a number of different systems across different channels, each with its own data, views, and storage formats. This siloed effect means conversational data is fragmented.

Solution: Unified Conversational Recording technology

Bringing together conversational data in a centralised location across all the different channels is imperative – where it can live as one standard dataset. While some channels may lack particular data points (e.g. voice calls won’t have a video recording), the data across channels and services will be standardised. This data needs to be instantly portable so that it can be used in other business applications.

Challenge: Lots of data is required for AI to be accurate (maybe more than you have)

“There is a difficulty of obtaining data sets that are sufficiently large and comprehensive to be used for training.”
– Driving impact at scale from automation and AI, McKinsey

Industry-specific (e.g. Financial Services regulation) or domain-specific (e.g. Sales) context and dialects

Industry, domain and company-specific context and dialects aren’t always understood immediately by AI – it needs the right metadata, direction and training. For example, in Australia’s new internal dispute resolution regulatory guide for financial services businesses – ‘RG 271’ – the directive is that these businesses need to acknowledge complaints and respond within given timeframes. But what does a complaint necessarily look like in a conversation? Is it the word ‘complaint’, an angry tone of voice, or a specific utterance? Are there cultural conversational identifiers that indicate a complaint?

Solution: Capture everything, using NLP to learn your business language

Using NLP to do a deep dive into your conversational data is the only way to be able to address these type of specific business needs. Being able to acutely examine tone, sentiment, and regional differences is the key to actually understanding your employees and customer base. Without conversational metadata and NLP in circumstances like this, you’ll be left in the dark. Once you have all the right data, AI can do its job properly.

Challenge: Leveraging the cloud to reduce time to value

“The hybrid cloud platform can deliver value to the business by enabling digital transformation, giving it the best from the public cloud and on-premises infrastructure services, and transcending the corporate boundary.”
– The Business Benefits of a Hybrid Cloud Platform, DXC.technology

Some large organisations are still in the early stages of their cloud strategy implementation, and may still be working out or piloting solutions to find the best-fit and economics for their hybrid model. This complexity and legacy infrastructure limits the pace at which the organisation can change.

Solution: Look to cloud-native solutions that can integrate with legacy infrastructure

No matter where you are in your cloud maturity across the enterprise, what you can do is ensure new enterprise solutions like Conversational Intelligence are themselves cloud-native by design with the ability to integrate with your existing legacy solutions. While other cloud migration activities may take time, you can benefit from new cloud-native solutions immediately.

Challenge: Innovating with the data  

“Accompanying any technological shift is a change in tools, processes, and equally as important, people and behaviour. Even with the most cutting-edge technology and well-documented processes, users need to feel empowered to adopt modern BI solutions, as they are the ones who will drive insight-driven decision making.”
– Modern Business Intelligence, Deloitte.

Many enterprises are still focused on creating data assets – which is great, but doesn’t create value in and of itself

Yes, getting quality, complete, clean datasets is a significant priority. But alone, this data is only useful to data workers – who need directives and business questions from leadership, departments, and individuals to make sense of the data.

Solution: Develop strategic plans for what to do with the data

Make a start building the business capabilities to leverage data

Leveraging business data is where leaders in business are streaking ahead. This equates to data workers, data-ingesting applications and strategic plans and roadmaps for analysis, reporting, and automation of business data. Learning how to use data effectively is the first step.

Ultimately, organisations want to empower every employee to be able to use data insights to drive efficiencies and answer relevant complex business questions in their work.

Equally important is changing culture and ways of working

Data and insights are historically hidden in organisations, only accessed by managers or disclosed quarterly. Data capture activities have been mysterious. By opening up the visibility of capture and useful real-time insights to a wider audience, we’re able to change the culture within the organisation to feel empowered by, and trust, business data.

This trust component also underpins technology program rollouts. Workflows and automations built on business data need to be used to have effect. When leadership falters on directives and messaging, employees default to known processes. While hesitancy in revolutionary technology is natural, the business benefits you’ll gain can’t be disrupted by a 2010 mindset.

Are enterprises today ready to harness the power of conversational data sets?

Technology-forward businesses have made great strides in leveraging conversational data sets, but for the rest, there is still foundational work to be done. Picking the right technologies, using the right data, and – most importantly – knowing how to put that data to work is the path to success.

The use of artificial intelligence in sales has been increasing in popularity as it facilitates customer service or sales professionals to concentrate on more important work, as machines do the ‘busy work’.

While AI promises to do much to boost sales productivity and effectiveness, most are still in the earliest stages of realising its benefits According to The AI Dossier survey 2021, 74% of businesses are still in the AI experimentation stage and only 26% of businesses focus on deploying high impact AI use cases at scale.

Here are six ways to improve your sales outcomes using a conversational intelligence service – like Dubber – to analyse and action call, chat and video conversations. And implement successful strategies to improving retention, training, and customer experience.

What is voice intelligence?

Voice intelligence uses artificial intelligence (AI), in the shape of machine learning, natural language processing (NLP), and real-time speech recognition to analyse calls, and digital conversations.

Dubber’s voice intelligence comes in the form of a specialised Unified Conversational Recording platform. Dubber’s UCR enables organisations to be more efficient in the management of their day to day communications and learn more from customer conversations. From automating note-taking to detecting customer sentiment, conversational intelligence is ending not knowing in businesses of every kind.

1. Don’t miss a conversation

As we say at Dubber: record, replay and reveal.

Having a solid foundation for Unified Conversational Recording (UCR) is essential for capturing, storing, and centralising your customer sales interactions.

Recording every voice, video, text, and chat across any communication device and end-point is where your sales will see an improvement. This enables you to catch sales conversations and turn them into actionable insights – seeing where you can drive an increase in revenue and retention.

Conversational Intelligence and UCR are two quintessential pieces in capturing recordings. These conversations are where 80% of the most crucial conversations with customers and employees occur.

2. Get the full picture with intelligent transcription and search

By complimenting Dubber’s advanced AI and natural language processing with multi-vendor AI technologies – live transcriptions can help seal the deal in your team’s sales conversations.

Here’s how the sales team and managers use Dubber’s live transcriptions:

• Always have context as to the previous conversation
• Understand the customer — know their requests, interests or boundaries
• Verify orders and T&Cs — key to effectively resolving future issues and disputes
• Note important details — stay focused and save time with the notes automagically connected to your CRM platform
• Use transcriptions to coach and train staff
• Monitor advice provided in line with compliance regulations

Take advantage of our advanced features to automatically detect the dominant language spoken.

Let’s say: A customer mentions she previously spoke to an employee about a different plan but can’t remember which plan it was. Easily search transcripts to find precisely which plan your employee suggested- without wasting any time.

3. Learn more about customer and employee sentiments

Sometimes we can have a hard time reading people’s emotions- especially when you’re not face-to-face.

With Dubber’s AI sentiment insight, you can now know what your team and customers are saying, feeling and needing. This is a distinct advantage to the growth of your sales as the tone analysis helps sales reps provide a consistent and compliant delivery. Boosting satisfaction and customer experience increases the chances of consumers making another purchase by 89%.

Dubber AI sentiment analytics combined with machine learning and NLP to save you time conducting employee call evaluations.

It analyses the spoken words in conversations by:

• Categorising them as positive, neutral, or negative
• Labelling calls against seven emotions
• Identifying the dominant language spoken

Let’s say: You have a new employee and they are trying to push a sale but are coming across as abrasive to the customer. The customer is frustrated and angry but you can use this information to help the sales rep work on their communication skills.

4. Search, filter and find across all conversations in real-time

Frantically searching for that customer interaction transcript from a week ago? Look no further than quick, elastic and instant search within Dubber.

Save stress and time with instant search results from real-time recordings by team members or customers. Dubber extracts information and insights from the conversation and categorises and organises the context.

You can apply the filter on the search function to specify:

• Team member
• Day/Time
• Keywords
• Tags
• Phone number

Show that you’re attentive to detail. Utilise quick cross-referencing on the go, verify accounts, or see what type of service, plan or products the customer is currently using. You’ll avoid chasing tails and save the customer from having the same conversation.

Let’s say: David is the best sales rep in your team. When training a new employee, you can filter and search all, or some of David’s calls for training and coaching purposes.

5. Get notified and stay on top of monitoring conversations

Sometimes we can find mistakes or red flags a little too late with legacy call recording, resulting in a loss.

Rest assured with Dubber’s real-time alerts and notifications you’ll stay ahead and be ready to diffuse situations when specific words and phrases are triggered.

You’ll be able to:

• Create notifications from a negative sentiment
• Alert on critical sales terms e.g “Not interested”
• Alert immediately or at the end-of-day summary

Utilise these options to get a leg up on your competitors – create an immutable record of best interests efforts by gaining insight from prospective customers and what your opponents may be offering. As well as trends emerging, or if a sales script just isn’t resonating with customers- you’ll know.

Let’s say: You’ve set an alert every time a customer says “not comfortable” and identify that many of the instances refer to when a customer says “not comfortable with sharing those details over the phone”. You can work out that this might be a common concern and highlight PCI compliance and security measures in marketing messaging.

6. Offer safe and easy payment options  

People are more aware and definitely more sceptical of giving out personal information these days. As your sales conversations travel into confidential territory, you could be at risk of losing revenue if customers are reluctant to give out sensitive information via phone or video.

But here’s where you get the upper hand — Dubber’s PCI DSS solutions have enabled billions of dollars over phone payments globally. All data is encrypted and stored within the produced region, guaranteeing data compliance.

Encourage your team to communicate to the clients that:

Dubber’s Voice intelligence assures you that the PCI solutions hosts secure payment platforms that intercept any card data from entering your contact centre environment – basically bulletproof!

Let’s say: You’re speaking to a customer and they wish to pay a bill over the phone using a credit or debit card. Rather than asking them to read aloud their details, they type in their payment card details using their telephone keypad with a PCI compliant voice intelligence solution.

Improve sales while ensuring internal company policy compliance

With Gartner estimating that remote workers will represent 32% of all employees worldwide by the end of 2021, keeping conversations compliant can be very hard to oversee. But with Dubber, you have effortless yet total visibility of all your team’s conversations all in one place.

Managers use voice intelligence to ensure the team adheres to internal policies and collects data from customer insights that can be used to their advantage. This will drive team and sales performance to new lengths. Managers use voice intelligence as a tool:

• Save time monitoring and reviewing calls
• Enable teams to meet sales targets
• Manage and store conversations from teams

Let’s say: Your manager is reviewing your conversation with a customer and they identify a missed opportunity for you to make a sale. They playback said instance to you and utilise for coaching.

One of the most exciting and significant advancements of AI in sales is the development of voice intelligence. As you can see, voice intelligence and UCR software offer teams, managers, and organisations the upper hand. Hopefully, you’ll get some good ideas from this and pick up on some critical features of Dubber’s voice intelligence and apply them to your business.

Look forward to knowing your customers and expediting sales!