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Meaningful customer interactions are increasingly important, and grasping the intricacies of conversations can set businesses apart. Making and understanding these connections are at the heart of successful business operations, as they shape our interactions, influence strategic decisions, and drive growth.    That’s why we’re excited to introduce Connections. As a standout feature in our…
Dubber wins The RegTech Association “2021 RegTech of the Year” Award

Dubber wins The RegTech Association “2021 RegTech of the Year” Award

Melbourne, Australia – 2 December 2021 — Dubber Corporation Limited (ASX: DUB) today announced that the RegTech Association has awarded Dubber the 2021 RegTech of the Year (Australian-founded).

James Slaney, COO, Dubber: “Unified conversational recording and intelligence unlock a significant opportunity for Service Providers to meet the compliance and surveillance needs of businesses globally. With a record number of applications and supported by a cross-industry judging panel, this award acknowledges the work of our teams and customers.

Recognition such as this furthers our ability to attract new service providers onto the world’s leading conversational recording platform. The days of legacy call recording are over. Hardware, services, siloed data and ever-increasing storage costs are being replaced with compliance solutions delivered as a service, by Service Providers.

Where legacy call recording solutions were tied to a specific application or service, we can near-instantaneously create compliance certainty with our Service Provider partners across all the services they provide – Cisco Webex Calling, Microsoft Teams, traditional unified communication and mobile services through a single pane.

This provides a win for all parties.  Service providers create compelling differentiation and revenue and their customers eliminate the cost, complexity and lack of visibility legacy solutions create. Businesses can now enable their employees to work the way they want to work, and for customers to communicate the way they want to communicate, without compromising compliance or security.”

Until now, the need for hybrid working and rapid adoption of unified communications solutions has made it more challenging for businesses to meet regulatory and legal requirements – and for service providers to address those needs.

Dubber’s Unified Conversational Recording and Intelligence platform is a foundational service for Service Providers to deliver compliance and surveillance solutions. It enables conversations to be captured in real-time – voice, video and chat – and transformed into data on which AI surfaces insights, alerts and more. From a single platform, data from any number of communications services can be viewed and shared with big data sets and other applications. Businesses can demonstrate they know customers and employees and meet compliance mandates such as MiFID, FINRA, AML & KYCRG 271Anti-hawking and more.

Unified Call Recording and Intelligence is now at the centre of modernising compliance and surveillance in industries ranging from financial services to entertainment and travel. By unifying conversations and AI-enriching data, organizations can address critical needs for legal hold and discovery, data retention, auditing, internal dispute resolution, monitoring, alerting and reporting, and more.

About the RegTech Association

The RegTech Association is a global centre of excellence that brings together government, regulators, regulated entities, professional services and founder-led RegTech companies for best-practice collaboration.

About Dubber:

Dubber is unlocking the potential of voice data from any call or conversation. Dubber is the world’s most scalable Unified Call Recording service and Voice Intelligence Cloud adopted as core network infrastructure by multiple global leading telecommunications carriers in North America, Europe and Asia Pacific. Dubber allows service providers to offer conversational recording from virtually any source – turning them into AI-enriched insights for compliance, revenue, customer and people intelligence. Dubber is a disruptive innovator in the multi-billion-dollar call recording industry. Its Software as a Service offering removes the need for on-premise hardware, applications or costly and limited storage.

For more information, please contact:

Investors
Simon Hinsley
simon.hinsley@dubber.net
+61 (0) 401 809 653

Media
Terry Alberstein
terry@navigatecommunication.com.au
+61 (0) 458 484 921

BT Selects Dubber for Unified Recording and Conversational Intelligence

BT Selects Dubber for Unified Recording and Conversational Intelligence

Melbourne, Australia – 2 December 2021 — Dubber Corporation Limited (ASX: DUB) has finalised a partnership agreement with BT that will see Dubber embedded as the default recording and conversational intelligence solution in the BT Meetings suite of managed services, spanning solutions based on Microsoft Teams, Zoom and Cisco Webex.

UK based BT is a leading provider of global communications services and solutions, serving customers in 180 countries.

The multi-year partnership agreement will see BT deliver unified call recording (UCR) to multinational organisations globally. BT has already worked with Dubber to implement UCR services with major financial institutions and the partners are engaged in significant opportunities globally. This new agreement provides for an accretive revenue stream for Dubber with additional revenues determined by uptake of the service by BT customers.

The Dubber and BT solution is the most advanced of its kind. It helps customers meet their compliance obligations for secure and scalable recording and conversational intelligence, and is provisioned as a scalable software as a service. UCR enables enterprise-grade recording and replay of any conversation – voice, video, and text. Enterprises can discover AI-enriched insights enhancing compliance, people, revenue, and customer intelligence by unifying conversations from multiple sources – mobile, unified communications and traditional phones. Together, BT and Dubber will help multinational organisations benefit from conversational AI at scale and eliminate the cost and complexity of legacy call recording and siloed recording services.

Steve McGovern, CEO, Dubber: “We are really pleased to be delivering Dubber unified recording and conversational AI as a core feature to BT, a true global telecommunications leader. The newly released managed service offerings will enable BT to continue to demonstrate its innovation leadership. Multinational organisations can now depend on BT for the high-performing secure connections it is known for, but now also for delivering outstanding value from the content inside every conversation on BT services.

For Dubber it marks another milestone in our journey to Dub the world’s leading networks, AI-enabling every endpoint, and creating high-value technology and distribution partnerships based on our Foundation model.”

Hriday Ravindranath, Chief Product and Digital Officer, BT: “Together we are meeting a critical customer need to know what was said to drive better compliance outcomes, especially in industries such as financial services, improve employee wellbeing and training over UC and enable better customer experience. The partnership announced today by Dubber and BT is just the start of an exciting, shared journey of innovation and collaboration that will shape the future of conversational capture and AI.”

This ASX announcement has been approved for release to ASX by Steve McGovern, CEO & Managing Director.

For more information, please contact:

Investors: Simon Hinsley
simon.hinsley@dubber.net
+61 (0) 401 809 653

Media: Terry Alberstein
terry@navigatecommunication.com.au
+61 (0) 458 484 921

14 Reasons Why Dubber on MS Teams is the Best Voice Recording Choice

14 Reasons Why Dubber on MS Teams is the Best Voice Recording Choice

You’ve invested in Microsoft Teams. As a clear Leader in Gartner’s UCaaS Magic Quadrant, your organisation is poised for communications success, and the platform is evolving, meeting your needs and expectations.

But now the search for a recording and conversational intelligence solution that plugs into MS Teams is taking you on a deep-dive into solutions trying to find the right one. Some are just for meetings. Some just do transcription. Most of them come with serious data security concerns.

Here are 14 reasons why the only business-ready choice for Conversational Intelligence and recording on MS Teams is Dubber.

1. Advanced data sovereignty and security

Our solution is secure by design, directly built to conform to global compliance requirements such as GDPR and HIPAA, with best-in-class AES 256 bit encryption, data sovereignty and more.

Download our eBook, How to Ensure compliance on Microsoft Teams for more information, or take a look at our case study; Baseplan ensures compliant comms on Microsoft Teams with Dubber.

2. Total control

Your conversations and their data are yours to configure, replay, organise, and action as you wish. These are accessible by you only – not us.

3. Asynchronous scale, just like MS Teams

Just like MS Teams storage, tenancies, and regional requirements scale without tricky configuration; so too does Dubber.

4. Record with certainly

Dubber is always on, always working on all your required conversations. No more “Sorry, I’m having technical difficulties,” embarrassments and time wasters.

5. Enforceable recordings

Dubber recordings meet legislative requirements for data storage and capture, setting both your CIO and lawyers at ease.

6. Purpose built for UC capture

We’ve purpose-built Dubber so it integrates seamlessly with Unified Communications platforms like MS Teams. No fiddling around with trying to make apps talk to each other.

7. Native and dynamic

Dubber is a live platform. End-users are able to interact with conversational data as it is happening throughout each conversation, plus set triggers and alerts, or peruse historical data and notes.

8. Deploy with a click in minutes

There’s no need for systems admins to walk through complex setups to gain conversational intelligence on Microsoft Teams. Deploy Dubber with a click.

9. Continuous innovation

We follow the rapid release cycle model set by industry leaders such as Microsoft. That means we’re bringing new features to our platform constantly – keep up to speed via our blog and socials.

10. No limit storage

Keep all your records for as long as you like. There’s no limits on storage size or time kept, with Dubber, thanks to the power of cloud.

11. Simple and easy management

Administrators gain significant time back with a solution that doesn’t require constant management. Simply onboard team members to the platform via Azure AD, Microsoft’s identity management service that powers Teams.

12. Real-time search

Search entire organisational conversation banks like you would do Google. Find conversations that match names, topics, dates, and keywords.

13. Advanced AI-powered intelligence

This is where our platform shines, with advanced sentiment and tone analysis, the ability to instantly and automatically trigger workflows and alerts – as conversations happen, and more.

Download our AI litepaper, Unlock intelligence from every conversation with Dubber AI for more details.

14. No hidden costs

Our pricing models are set. There’s no uncertainty when it comes to billing, like when you go over a certain storage limit on some providers.

No other solution on the market ticks all the boxes we do. Chat to us about making the most of MS Teams with Dubber on the conversation.

How AI is unlocking insights in our conversations for new business intelligence

How AI is unlocking insights in our conversations for new business intelligence

We’re doing AI on business conversations. But what exactly does that mean? How are we going about it? Most importantly – what do organisations and individuals stand to gain from it?

Read our whitepaper, Unlock intelligence from every conversation with Dubber AI.

What is AI?

“Artificial intelligence leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind.” – IBM]

Artificial Intelligence is a bit of a catch-all phrase, covering anything a machine can do that ‘feels’ human, processing data and performing actions that a human would. For example, a machine could scan inbound emails for invoices from valid vendors and pay them, just like an assistant would.

But ‘true’ Artificial Intelligence is something deeper.

And that’s when we tend towards Machine Learning.

“A program or system that builds (trains) a predictive model from input data. The system uses the learned model to make useful predictions from new (never-before-seen) data drawn from the same distribution as the one used to train the model.” – Google

Machine Learning is when machines process great reams of data, becoming able to learn from data points what some human-defined object or concept is – and what it is not.

For example, when you go through ReCaptcha activities, clicking on fire hydrants, it’s to check whether a machine came up with the same answers for the hydrants – a machine that’s currently doing Machine Learning. Down the line, this will be applied in your self-driving car, so that it knows to swerve to avoid said hydrant – giving it ‘intelligence’ that seems human.

Since machines have a far greater collective processing speed than the human collective processing speed, it’s allowing us to classify objects or concepts far more quickly than an office of 100 analysts. This is combined with infinite, non-degradable storage – which far outperforms the capabilities of our human memory.

What does AI have to do with business conversations?

You likely already use Business Intelligence tools in your organisational analytics capacity, perhaps pulling financial information into slick dashboards in Power BI. Augmented Analytics is a step further, beyond statistical analysis to integrated machine-learning capabilities within your analytics processes and apps.

“Augmented analytics uses machine learning to automate data preparation, insight discovery, data science, and machine learning model development and insight sharing for a broad range of business users, operational workers and citizen data scientists.” – Gartner

Augmented analytics, with the help of Natural Language Processing, a form of machine learning, is what Dubber does – for business conversations.

Consider this: What are the ‘things’ in your business conversations that fall down the cracks? Whether it’s just two people on a phone call, or a boardroom full of people, there will be ‘things’ that are missed.

It’s why we take notes. It’s why we replay key conversations over in our heads. It’s why our most important action items come from a stern tone from a stakeholder.

But, as humans, we’re fallible and we fluctuate in effectiveness. And we’re only as useful as the collective on the conversation.

Putting machine learning to work on our conversations allows us to focus on the importnant things.

With a machine on the call, suddenly, these thought and manual process-consumptive tasks are off-loaded to a large degree to a machine brain that’s far faster at processing, and far better at remembering than our own collective intelligence. Dubber Notiv can automatically create action items for us instead of having to scribble them down.

We still need to think on our feet during the conversation, but we now have access to a post-conversational database and insights we may have missed. It’s a more effective, less error-prone memory bank. It can process and recall all the information in a conversation near-perfectly – and it gets better over time, as is the beauty of machine learning capabilities.

And when you start to combine all the conversations across your business? And being able to have a machine dig into combined insights across these conversations? Well, now you are getting to the crux of your biggest people-based business assets, your new and missed opportunities, your unsurfaced areas of improvement.

It’s Conversational Intelligence. And it’s what we do at Dubber.

Speak to one of our experts about your business needs and leveraging Dubber AI to unlock conversational intelligence, or download our whitepaper Unlock intelligence from every conversation with Dubber AI.

Four ways service providers globally are winning with conversational data

Four ways service providers globally are winning with conversational data

Service and solution providers globally are capturing conversations and monetizing voice connections using unified call recording and AI.

Here are the four ways that they are benefiting.

1. Delivering connections and content

Network-native unified conversational recording and AI can be deployed with minimal cost and deployment effort. It means service providers can quickly provide valuable content and intelligence, such as compliance, customer and people insights to customers.

While bundling is traditionally a calling, internet, and video service package, operators can leverage service/content bundling, together with conversational recording and data insights, to help reduce subscriber churn by up to 50%. (S&P Global Insights)

“Customers worldwide are responding to increased regulatory and compliance obligations for their businesses. Embedding tools, like Dubber call recording, as a standard service that is available to Webex users will help customers meet those requirements while enabling easy access to powerful advanced voice data services.”

– Lorrissa Horton Vice President and General Manager of Webex Calling and Online

2. Accelerated and increased revenue

Service providers are building new and differentiated services with unified call recording and AI that answer customer needs (for compliance, customer and people intelligence) and create a pathway to increased revenue, retention and new customer acquisition.

During COVID-19 recovery, service providers are expected to see new levels of demand across revenue streams in IaaS/SaaS, Cybersecurity, Unified comms, Managed services, and IoT/Industry solutions. (PwC’s Where next for telecommunications?)

“The addition of Dubber into our portfolio has allowed us to unlock new revenue streams in call recording. We share with Dubber a passion to help customers realise the full power of their voice data and achieve compliant communications. The Dubber team provides us with all the support we need to effectively offer this with their Unified Call Recording and Voice AI platform.”

– Paul Harrison Managing Director – Evolve IP

3. AI-Driven Competitive advantage

Service providers are unlocking the power of voice data, AI and NLP as a source of competitive differentiation in every deal and customer account to deliver significant value.

“Dubber has become a crucial partner for Redcentric, we lead with their unified call recording technology but their developments around AI-enriched conversational intelligence really give us the ability to differentiate ourselves and expand the conversation with our customers to add further value.”

– Alex Wilmot, Solutions Director, Redcentric

4. Winning the transition to cloud and work from anywhere

Demand for conversational data has never been stronger, driven by compliance mandates, the need to reduce costs, and a rapidly dispersed workforce working across multiple IP connections.

Growth in unified communications continues to accelerate. Microsoft now has over 280 million monthly active users on Microsoft Teams and over 80 million on Microsoft calling. And UCaaS is following a similar trend with Gartner forecasting it to grow from $46bn in 2020 to $140bn in 2025.

“The collaboration between the M247 and Dubber teams has been excellent. Dubber is changing the field of play when it comes to cloud call recording and conversational intelligence – in-turn this is key value we’re able to provide to our customers.” 

– Steve Briant, Head of Enterprise Sales, M247

Moving beyond simply selling connections to monetizing the value of content on the network is a key service provider growth strategy.

Network native conversational recording creates differentiation from day one that only grows as the insights in data are unlocked. Creating a large addressable opportunity from a broad user base creates significant ARR upside. It’s why leading providers from AT&T to Cisco and Telstra are deploying Dubber today.

How service providers are increasing revenue, retention & market differentiation

How service providers are increasing revenue, retention & market differentiation

Nearly every Service Provider strategy starts with one or all three.

Service Providers are under pressure. In an environment where sources of value are ever-decreasing and product offering differentiators are slim, increasing revenues is a challenge. 2021, McKinsey suggests, was a ​​critical year for operators: a unique opportunity to fundamentally reimagine their business or, alternatively, risk another decade of decline.

Reimagining the business of operating communications services starts with moving beyond just creating connections to realizing value from the content flowing on the network. Central to achieving this outcome is Unified Conversational Recording (UCR) – through which every conversation is captured for replay, converted to data, and enriched with AI for insights and intelligence.

Demand for conversational recording is unprecedented with Gartner indicating that by 2025, 75% of conversations at work will be recorded and analyzed, enabling the discovery of added organizational value or risk. This is a substantial market opportunity for service providers who already provide the network infrastructure for these conversations.

Embedding conversational recording and intelligence that adds value to existing customers at minimal cost and low configuration complexity is the ideal way to target this trend.

A Unified Conversational Recording solution drives revenue for service providers-

  • A typical network legacy call recording solution represents a significant cost – in the millions of dollars to provision, manage and provide ongoing services. A UCR solution is a fraction of this cost, providing immediate yield. Cloud-native call recording services are up to 10X more cost-effective on a per user per month basis. UCR lives in the network and is delivered just as any service would be by the service provider.
  • By switching a UCR solution on for every end-point, service providers create an immediately addressable market to sell richer solutions addressing continually rising customer needs.
  • UCR solutions allow service providers to enjoy the benefits of SaaS ARR, with pricing models built in line with modern subscription market trends.

What is UCR in a S&SP Network?

UCR is:

  • Native to the service provider network: to remove legacy recording costs, and allowing UCR to be delivered as a service
  • Cloud-first: for simple deployment, management and provisioning
  • On every endpoint: creating immediate differentiation and an addressable market for fully featured solutions
  • SaaS ARR: creating a new recurring revenue stream
  • True AI: for the ability to unlock conversational insights and solutions revenue

Foundation Partners Benefit More

The Dubber Foundation Partner program was designed to provide service providers with deep marketing, sales and success support – accelerating the conversion of basic Dubber call recording services to richer solutions.

  • 100% attach at day one drives differentiation and immediate access to upsell opportunity
  • Dubber assisted upsell to SaaS plans – increasing ARPU, in many cases doubling the ARR per customer
  • Add & unify other services – further increasing ARPU through cross-sell and access to other communications services used by the customer
  • Unlock the potential of conversational data to increase revenue and retention

 

Call recording is dead, long live call recording

Call recording is dead, long live call recording

Expensive, outdated legacy call recording’s days are numbered. And, as a communications providing service, you can capitalise on a new market that’s emerged from an overhaul in antiquated infrastructure.

Up until now, organisations have required significant investment into managed, onsite call recording equipment.

The costs multiply due to dedicated storage and processing hardware, complex high maintenance software, and ongoing service and support. And this service only captures just one line or endpoint – with multiple lines or endpoints needing recording, the process (and costs) starts again.

Unified Call Recording in the Cloud

“Unified call recording solutions offer service providers one area where they can really add value. By uniting voice data from an organisation’s potentially disparate systems, a service provider can ensure that an end customer organisation can leverage maximum value from its data and drive enhancements and optimisation.” – Cavell Group

Unified Call Recording in the Cloud replaces legacy call recording with simple to manage, easy to deploy, cloud-based and on-network infrastructure.

UCR is native to the network and requires zero hardware, complex software or heavy ongoing service and support costs. It’s a modern solution for a modern business communications landscape; across mobile, unified communications platforms, chat, and video – and it satisfies legislative compliance and data security requirements.

UCR is the key to unlocking new revenue and retention opportunities in call recording – and product offering differentiation – and enables you to create and add value to every conversation on your network.

Costs tend towards spare change

Now, the cost of voice-supplementary services is tending towards spare change.

In legacy call recording models, the costs associated with extra data services were also prohibitive; including services like manual transcription, sentiment analysis, fraud detection, and other auditing capabilities.

Only the largest enterprises were able to invest to leverage the true power of customer voice data. Now, with cloud-based services that leverage AI radically reducing direct and indirect management and configuration costs, everyone can enjoy call recording, automatic transcription, and conversational data intelligence. Every conversation can be captured and transformed with AI.

Service providers to embrace new services

Service providers who embrace cloud-based UCR voice-supplementary services can now offer these benefits to businesses across all sizes and verticals.

Service providers who adopt intelligent data visibility and usage platforms can increase their revenue and margin generation while increasing their customer’s dependency on their services. With a need to differentiate in a competitive market, it’s by productising and partnering in new connectivity data and content verticals that service providers will set themselves apart.

Source: Cavell Group

Annual Report to shareholders 2021

Annual Report to shareholders 2021

Dubber Corporation Limited (ASX: DUB) (‘Dubber’ or ‘the Company’), the leading global Unified Call Recording & Voice Intelligence cloud service designed for service providers, government, and businesses of any size, today released its Annual Report to shareholders for the year ending 30 June 2021.

Dubber September 2021 Quarterly Activities Report

Dubber September 2021 Quarterly Activities Report

Dubber Corporation Limited (ASX: DUB) (‘Dubber’ or ‘the Company’), the leading global Unified Call Recording & Voice Intelligence cloud service designed for service providers, government, and businesses of any size, today released an update on the Company’s operating focus along with the Appendix 4C for the quarter ended 30 September 2021.

Read the Report. 

Discover hidden revenue in customer conversations

Discover hidden revenue in customer conversations

Are you really listening to your customers? Because if you aren’t capturing and unifying the conversations you have with them, meaningful insights are lost.

Sales are a multi-touchpoint experience – voice, video and chat – even more so in this new world. So, how do sales managers uncover hidden revenue?

With total visibility across multiple communication points, a centralised platform, and a little help from AI.

Traditional solutions where the recording is attached to an app or a single connection point limits visibility, introduces complexity and increases cost – inevitably you end up paying for multiple conversational recording solutions.

According to Gartner’s top strategic IT predictions for 2021 and beyond, by 2025 75% of conversations at work will be recorded and analysed. Many of our clients are in tune with these predictions.

Get acquainted with Dubber’s Six ways to improve your sales with Voice Intelligence for a more in-depth look at how you and your team can establish a whole system of continual sales revenue. Dubber’s UCR and AI conversational intelligence supports compliance regulations whilst assisting businesses in enhancing their sales revenue by unlocking insights in calls, video and messages.

 

Tone and sentiment analysis for opportunities and performance

Having the tone and sentiment analysed from your customers is fundamental in distinguishing who is:

  • A prospective customer
  • A customer that could be upsold
  • An undecided customer
  • Not interested

Identifying positive or negative interactions or prospective customers from the sentiment analysis lets you customise your sales pitch to meet specific needs to boost sales.

Tone analysis is a distinct advantage to your sales growth. It helps sales reps execute a consistent and compliant delivery – boosting satisfaction and customer experience, which increases the chances of consumers making another purchase by 89% *.

 

Forecast and generate more reports

Dubber’s contact centre intelligence looks at all the call activities with powerful analytics- ensuring sales managers can see key metrics at a glance. The dashboard provides a high-level snapshot of call metrics and data analytic solutions for managers to monitor agent performance. These insights include:

  • Automate the agent QA process through score sheets
  • Train sales and customer teams to implement better solutions
  • Set-up out-of-the-box or custom reports (schedulable)
  • Access an in-depth activity log for all user initiated activities

Dubber’s reporting tools help improve workplace performance and proactively manage risks – enabling sales managers to learn which products need more consideration or which employees might need additional support on meeting sales targets. Attending this detail allows managers to predict forecasts and achieve better solutions based on analytical insights.

 

Leverage transcripts for retargeting and retention

With live transcripts from customer conversations, you can keep track of customers’ requests, interests, and expectations. Dubber’s beautiful and insightful transcriptions provide a powerful source of information that can enlighten a staff member or manager on a missed sales opportunity.

For example– a manager reads the transcript of a conversation to a customer. By identifying communication gaps, the manager can recognise the customer is left unsatisfied. Then, using notes from the transcript, they can reach out to the customer and suggest a more suitable alternative, capturing the sale after all. Critically they have an accurate record of the nuances of the conversation to coach and train. Hearsay gets replaced with “knowsay”.

A record of notes and highlights from past conversations helps managers:

  • Retarget prospective customers
  • Action insights from conversations
  • Decrease revenue leakage with immutable proof
  • Navigate a system of churn reduction
  • Improve training and coaching

 

Improve order and service accuracy

With real-time transcripts, managers can be confident that information and customer instructions are captured accurately. Dubber’s search filter enables mishaps and miscommunication to come to light.

Disputes are likely to arise based on mistaken orders or inaccurate quotes- stay ahead of this by searching keywords, customers, or employees to find a resolution based on facts from the conversation- not hearsay.

Sales managers use this function to find revenue leakage by examining conversations and seeking ways to improve the sale. Based on these key findings, managers can implement a strategy that outlines procedures to strictly use or to avoid – saving time and retention.

 

Measure performance on specific keywords or phrases

Managers can set certain spoken words to trigger a notification alerting them of said words within a sales conversation. For example, these words, phrases or trends may be: “New”, “Expire”, “Plan”, “Renew” or “Cheapest.”

These words indicate a particular end of the subscription period, like a plan. So here is an opportunity that managers seek out as it gives them the chance to upsell, cross-sell, or put them on a new plan that’s promoted to reach the sales target. This also allows sales managers to foresee trends occurring and optimise the collected data to engage in a higher sales success rate.

 

Contribute key findings to marketing

By using Conversational Intelligence, sales managers can determine any gaps in the market and then transfer that data and insight to the marketing teams.

The symbiotic relationship between sales and marketing creates a vital role — they can influence or help shape how the product is understood:

  • Positioned in the market (in relation to competitors)
  • Identify who are the most common consumers
  • If a product/service is resonating with the target market

These insights can help the marketing team build a more in-depth buyer persona and give future marketing strategies a more direct and consequential message.

Discovering hidden revenue opportunities from recorded conversations authorises sales managers to turn key findings into actions, successfully increasing revenue. Dubber’s features enable sales managers to drive actionable insights from the business’s two most important resources: employees and customers.

*Salesforce